Privacy Policy

Effective October 14, 2026

Bloom Plays is the games studio of Bloom One LLC ("we", "us"). This policy explains what information our games, Bloom accounts and this website handle, why, and the choices you have. It covers Cat Queens on iPhone and Android, any future Bloom Plays games that link to it, and bloomplays.com.

1. Playing without an account

Without an account, your game progress (levels, Puzzle IQ, rank, streaks, yarn, cats and outfits you've collected, settings) is stored only on your device and isn't sent to us. Deleting the app deletes it. Reminders you turn on are scheduled on your device; we don't run a notification server for them.

2. Your Bloom account

One Bloom account works in every Bloom Plays game. You can create one in the game's settings by:

• Email: we send a one-time code to your email address. There's no password to remember or leak.
• Sign in with Apple: we receive an id from Apple and the email address you choose to share. Apple lets you hide your real address behind a private relay address.
• Sign in with Google or Facebook Login: we receive an id from that service plus your email address. We don't ask for your friends list, posts or photos, and we don't post anything for you.

With an account we store:

We keep account data while your account exists. Deleting your account (Settings › Account › Delete account in any of our games, or by following these steps) permanently removes your email, saves, friends and leaderboard name within 30 days, except where the law requires us to keep a record, such as of purchases.

3. Anonymous puzzle statistics

When you finish a puzzle, the game sends us which puzzle it was (for example "level 12" or "the daily for October 14"), your solve time, and how many mistakes and hints you used. We add the time to a count of solve times for that puzzle so we can tell players how their time compares. We do not store a player id, cookie or IP address with these numbers.

To stop one device from flooding the counts, our server makes a scrambled code from the connection's IP address and device type, using a secret key that changes every day, so the code can't be linked from one day to the next or turned back into an IP address. These codes are deleted after about two days.

4. Daily leaderboard and friends

If you finish the daily puzzle, the game posts your result to the daily leaderboard: a random player id (created on your device, or your account id if you're signed in), a playful name built from our word lists (like "Sleepy Biscuit"; you can't type your own), your time and your rank title. Friends are added by sharing a code or invite link that contains that random id. Leaderboard entries are deleted after about 14 days.

5. Gameplay analytics

The game records simple events such as "tutorial finished", "level completed" or "hint used" so we can see which parts are too hard or too easy. These events don't include your email or other contact details. They may be shared with Meta as described in section 7.

6. Advertising

The free apps show ads served by Google AdMob, including optional videos you can watch for a reward. To show ads, measure them and prevent fraud, Google may collect information such as your device's advertising identifier, IP address, general location (city or country level), device type, and how you interact with ads.

• On iPhone, the app asks for permission before tracking (Apple's App Tracking Transparency). If you choose "Ask App Not to Track", your advertising identifier isn't shared and ads aren't personalized based on other apps and websites.
• In the European Economic Area, the UK and Switzerland, the app shows Google's consent form before personalized ads, and you can change your choice later.
• On Android, you can reset or delete your advertising ID in your device's settings.

Learn more in how Google uses information from apps that use its services.

7. Measuring our own ads and Facebook Login

We use Meta App Events (from Meta Platforms, the company behind Facebook and Instagram) to learn whether our ads on those services lead people to install and enjoy the game. The app tells Meta about installs, app opens and gameplay events like the ones in section 5, and how much ad revenue the app earns. Meta receives your advertising identifier only if you allow tracking. If you choose Facebook Login, Meta also learns that you signed in to our game; see section 2 for what we receive. See Meta's Privacy Policy.

8. Service providers

We don't sell personal information for money. Some privacy laws, including California's, treat letting ad partners use identifiers for personalized ads as "sharing". You can opt out at any time with the choices in section 9.

9. Your choices

• Tracking on iPhone: Settings › Privacy & Security › Tracking.
• Advertising ID on Android: Settings › Privacy › Ads (the wording varies by phone).
• Consent choices: use Privacy choices in the game's settings to see or change your answer to the consent form.
• Your account: see or change your email and linked sign-ins in Settings › Account, or delete the account there. Deleting is permanent.
• Without an account: to remove a leaderboard entry, email us your friend code (under Friends in the game, "Your code"). Entries also disappear on their own after about 14 days.
• Email: we only send sign-in codes and replies to you, plus news if you opt in. Every news email has an unsubscribe link.

Depending on where you live, you may have the right to access, correct, delete or object to the use of your information. Email us and we'll help. You can also complain to your local data protection authority.

10. Children

Our games are made for a general audience and are not directed at children under 13. You must be at least 13, or the minimum age of digital consent where you live, to create a Bloom account. We don't knowingly collect personal information from children. If you believe a child has created an account or given us information, email us and we'll delete it.

11. Security and where data is stored

We keep your information on secured, encrypted servers in the United States, accessed only by us and the providers above, and no longer than described in this policy. Sign-in codes expire within minutes. If something ever went wrong with your account's data, we would tell you as the law requires.

12. Changes

If we change this policy, we'll update the date at the top, and for important changes we'll let you know in the game or by email if you have an account.

13. Contact